is a big family history which set his roots in our farming firm Serre sul Mare here in Genova Pra’.
It’s been almost two centuries that "i Cini" (this is our ancestors family’s nickname) dedicate their time with passion and competence to the Basil’s growth.
Pra’, land of farmers and fishers, has always been famous for its terraces and its meadows (in italian language "Prati", that’s where Pra’ comes from).
In the 70s the industrialization and the construction of the port (one of the most important terminal container in the Mediterranean area) let the seafairing identity slowly disappear, while the rural one remained strong.
Pra’ Basil has become the real star of the local agriculture and thanks to its organoleptic characteristics today it’s name is worldwide known.
With a history of traditions, made of passion and values, we have been tied together since 5 generations, everyday trying to promote two excellent product of our Ligurian culinary culture: Basil and Pesto di Pra’.
Each member has a specific role and his/her contribution is fundamental to the management of the company: